Greenwashing in the skincare world

Greenwashing is a term used to describe a business that invests more time in making their brand appear to be natural or environmentally friendly than actively focusing on creating a natural and environmentally friendly product. 

Greenwashing is an advertising trick with the very intent to mislead consumers who are looking for natural and environmentally friendly products into purchasing from them.  It’s a tactic found across many industries such as fashion, food, home décor, skincare and more.

So how do we know who's being honest when it comes to skincare?

Don't assume. Dig deeper.

If you see an image of fruit in an advert, shop window, website, or flyer it does not mean that product is made of strawberries.  If you see big bold words, do not just focus on that word, read the small print.  You will often see brightly coloured plants, oceans, sunsets, fruits and more which grab your attention, but they don’t necessarily mean anything.  You will also see bold key words on the front of products that are selected carefully to draw you in, that key ingredient may only be 0.001% of the product and the rest could be made from non-renewable, non-biodegradable synthetic materials.

FLIP IT OVER, read the back of labels and read the small print, still not sure of something?  Ask. Labels are not always clear, although they should be if there's nothing to hide.

Naturally derived ingredients from plants, fruits, seeds, nuts and minerals all come from renewable sources, they are also easily taken back into the environment via our waterways when washed down the drain and have no negative impact on our environment. Example: Avocado oil

Most synthetic ingredients come from non-renewable sources, this means once we have used them all up they are gone for good! They may be of harm to aquatic life or our oceans when washed down the drain. Example: Micro-beads

If you have questions about ingredients feel free to message directly on Instagram, Facebook or the contact page on our website and one of our skincare specialists will get back to you as soon as we can.

www.facebook.com/lekuraofficial/

www.instagram.com/lekura_australia/

 

 

 

Greenwashing

 

 

7 comments

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  • Cool website!

    My name’s Eric, and I just found your site – lekura.com.au – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.

    But if you don’t mind me asking – after someone like me stumbles across lekura.com.au, what usually happens?

    Is your site generating leads for your business?

    I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.

    Not good.

    Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE http://talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.

    Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Wouldn’t that be cool?

    CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!
    Eric

    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
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    Eric
  • Hi,

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